Strategy, told well.
The plan only works if people believe it. A selection of the playbooks, plans and briefs behind the work.
106 slidesadidas I'MPOSSIBLE Social Brief
The Spring 2022 brand campaign social brief for adidas Women's I'MPOSSIBLE launch.
28 slidesNFL Rivals Digital Publishing Playbook
The publishing playbook for the next stage of the Rivals brand: the channel ecosystem, channel roles, storytelling principles, ways of working and community management.
35 slidesLoL Esports TikTok Launch Plan
A launch strategy for LoL Esports on TikTok ahead of Worlds 2023: audiences, goals, content buckets, persona and voice, community and measurement.
19 slidesadidas Impossible Is Nothing Partner Publishing Brief
The partner publishing brief for the Impossible Is Nothing brand campaign.
20 slidesNFL Rivals Season 0 Draft Announcement
The activation plan for the Season 0 launch at the 2023 NFL Draft: objectives, pillars, channels, the activation calendar and every launch moment.
15 slidesNFL Rivals Offseason Twitter Growth Plan
An always on offseason program to grow Rivals on football Twitter: positioning, the weekly cycle, partner streams, Spaces and creators.
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Brand decks, pitch decks, playbooks and briefs, built on strategy.