Every engagement runs on the Relay Method. You work directly with the person who builds it.
You have the brand. You need a launch, campaign, collaboration or partnership strategy from someone who knows how the work gets made inside a global brand.
You have the mission and the momentum, but not a marketing department. We find the story, build the system that carries it and hand it to your team.
You have the audience. We build the community around it and structure, negotiate and activate the partnerships that grow it.
Bring a real brief. We run the Brief Back, score it and rewrite it with your team, then teach the method so it sticks. You leave with a sharper brief and a better way to write the next one. Start with the free guide.
A focused start for a launch, campaign, partnership or raise. A short pre-work workbook, then a live session to align on the Three Gaps, the Brand Core and the one-line strategy. You leave with a one-page strategy and a brief ready to hand off.
Workbook and interviews across your audiences, distilled into an executive summary.
Core narrative, positioning, messaging pillars, audience language and proof points.
Where you have a point of view, when to speak and how to show up across channels.
The master story, told the same way every time.
Plug-in slides for fundraising, partnerships, recruiting and more.
Your team learns to use it with confidence, with working files they own.
A visual identity and guidelines that match the evolved story.
Campaigns, content, partnerships and strategic counsel, month to month.
Brand and talent partnerships, structured, negotiated and activated. Proof: X Picks x Fanatics and Kalshi x Dez Bryant.
Kevin Wright, directly. Relay is built so the person who sets the strategy is the person who builds the work.
Whatever exists today: decks, data, past campaigns, customer stories. The Discovery Workbook fills in the rest before we start.
Yes. Most clients start with a Brief Clinic or a Brand Kickoff, and the Kickoff fee can be credited toward a full Brand Strategy engagement.
No. The work spans sports, entertainment, music, technology and deep tech. Culture is the edge we bring to every category.
A 20-minute call is the fastest way to know which path fits.