Riot Games · 2023

LoL Esports TikTok Launch Plan

A launch strategy for LoL Esports on TikTok ahead of Worlds 2023: audiences, goals, content buckets, persona and voice, community and measurement.

StrategySocial

The Deck

35 slides · click to enlarge
LoL Esports TikTok Launch Plan, slide 1 LoL Esports TikTok Launch Plan, slide 2 LoL Esports TikTok Launch Plan, slide 3 LoL Esports TikTok Launch Plan, slide 4 LoL Esports TikTok Launch Plan, slide 5 LoL Esports TikTok Launch Plan, slide 6 LoL Esports TikTok Launch Plan, slide 7 LoL Esports TikTok Launch Plan, slide 8 LoL Esports TikTok Launch Plan, slide 9 LoL Esports TikTok Launch Plan, slide 10 LoL Esports TikTok Launch Plan, slide 11 LoL Esports TikTok Launch Plan, slide 12 LoL Esports TikTok Launch Plan, slide 13 LoL Esports TikTok Launch Plan, slide 14 LoL Esports TikTok Launch Plan, slide 15 LoL Esports TikTok Launch Plan, slide 16 LoL Esports TikTok Launch Plan, slide 17 LoL Esports TikTok Launch Plan, slide 18 LoL Esports TikTok Launch Plan, slide 19 LoL Esports TikTok Launch Plan, slide 20 LoL Esports TikTok Launch Plan, slide 21 LoL Esports TikTok Launch Plan, slide 22 LoL Esports TikTok Launch Plan, slide 23 LoL Esports TikTok Launch Plan, slide 24 LoL Esports TikTok Launch Plan, slide 25 LoL Esports TikTok Launch Plan, slide 26 LoL Esports TikTok Launch Plan, slide 27 LoL Esports TikTok Launch Plan, slide 28 LoL Esports TikTok Launch Plan, slide 29 LoL Esports TikTok Launch Plan, slide 30 LoL Esports TikTok Launch Plan, slide 31 LoL Esports TikTok Launch Plan, slide 32 LoL Esports TikTok Launch Plan, slide 33 LoL Esports TikTok Launch Plan, slide 34 LoL Esports TikTok Launch Plan, slide 35

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