New cities, new sports cultures and a bet on the line, with the community along for the ride.
The Money Route is the original series I created with Dez Bryant. Each episode, Dez pulls up to a new city, taps into its sports culture with athletes, cappers and locals, then gets in the action with a live bet, bringing his audience along every step.
I produced, directed and edited the series, and tied it to X Picks so the community could ride along live on every trip.
The Money Route is an original series built to create new, passionate fans by introducing them to the energy of sports cultures they don’t know yet, the way only Dez can. Every episode follows the same route.
A Cowboys legend walks into the heart of Eagles country for Cowboys at Eagles. Cheesesteaks at Skinny Joey’s, trash talk with Eagles fans at the bar and in the street, a tailgate full of new friends, and the game itself.
Dez sits down with Marshawn Lynch for a Money Route episode.
The Money Route ran alongside X Picks, the sports community I built for Dez. On every trip we activated the community live, bringing members along as we pulled up, tapped in and placed our bets.
Between trips, 4th & Picks kept the conversation going as our weekly gambling show every Wednesday.